Cool the planet. One choice at a time.

We guide you in lowering your climate impact, one choice at a time. Receive boxes filled with gear and challenges, and engage through our interactive text messaging platform.


It comes down to carbon emissions -- the more we emit, the faster we change climate. Governments and private industry need to act, but so do we. But what matters more -- carpooling with your neighbor or choosing chicken vs. steak on your burrito?

We make it easy and compelling to make choices in real time that add up to massive impact, by combining deep expertise in climate science with an experience that you engage with on your own time, at your own pace.

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Message and data rates may apply. One message per day + responses.  See privacy policy and program terms.